BAG electronics and ZALUX combine their strengths
A joint market cultivation creates tailor-made solutions for the OEM sector / first presentation together in Guangzhou
Supporting the global lighting industry with custom solutions and intelligent concepts is the aim of a close cooperation between the companies of BAG electronics and ZALUX. The first joint presentation was made at the “guangzhou international lighting exhibition (9 – 12 June 2015)”, representing the start of a cooperation that will pay off for OEM customers with even more intensive and highly specific support.
As suppliers to the lighting industry, both companies bring together their particular strengths and areas of expertise with global development resources, mutually supportive components and customer-specific solutions. “The two partners complement each other in an ideal way. Together we are able to support OEM customers more comprehensively and with even more performance – with technological expertise, continuous innovation and premium quality from two technologically leading brands, and from a single source,” explained Dirk Politowski, General Manager Sales & Marketing at BAG. “We’ll now be able to use our Sales and Development resources with even more impact to benefit customers with individual support.” ZALUX Managing Director José Antonio López emphasised a decisive advantage for OEMs: “Strengthening global and simultaneously regional sales as well as improving and accelerating services and logistics creates long-term added value for the customers of both companies.” Ranging from single LED components to complete luminaire solutions, OEM customers will now benefit from quality-oriented, all-round support.
Two strong and established brands
BAG electronics and ZALUX will continue to focus on their individual core expertise as part of the cooperation. – BAG electronics represents state-of-the-art electronic solutions specifically focusing on pioneering LED components. The company creates a strong basis for future-safe OEM products with ECGs, modules, drivers and software applications. – ZALUX specialises in the development and construction of luminaires with full reliability and long lifespans in extreme situations such as high and low temperatures. The company is one of the European market leaders for waterproof applications.
The future of light is digital, and BAG electronics provides technologically pioneering lighting electronics for this purpose. The company, founded in 1909 in Switzerland, is a major electronics partner for the global lighting industry. LED components assume a central position in the company’s product portfolio. BAG components feature maximum quality in addition to energy efficiency, economy and high reliability. The company with headquarters in the Sauerland region of Germany is famous for its strength of innovation and has around 3000 employees across the world. This fact is reflected in the locations of development facilities in Germany, China and India. Production is also carried out in these three countries as well as in the Philippines. BAG solutions for the lighting market are supplied to over 50 countries throughout the world.
ZALUX is a Spanish luminaire manufacturer with headquarters at Zaragoza. ZALUX primarily produces luminaires for extreme applications – the luminaires are the first choice for users for installation in extremely hot, cold or damp areas, and with a focus on maximum quality and a good price/performance ratio. The manufacturer complies with all important European standards, and all products are subject to continuous quality control by the in-house laboratory. ZALUX has belonged to the TRILUX Group since 2000.