21 Mar 2017 / Philips Lighting /

Artistic illumination of Le Verone building in Paris

Philips Lighting has illuminated the most recent addition of Paris’ world famous skyline, the façade of the ‘Le Vérone’ building, the headquarters of the vente-privée e-commerce company in Saint-Denis, Paris, France.

Facing the Stade de France, the new building – Le Vérone –is an office block with a difference where art meets digital on the banks of the river Seine. The architectural creation was designed by Pucci de Rossi, a renowned Italian artist and designer, and draws attention thanks to its intricate mesh façade that is covered with 1,950 LED light points.

The concrete mesh sculpture has been positioned at a distance of 1 meter from the façade of the building.

Philips Lighting illuminates artistic façade of Le Vérone building in Paris

To create an impression of a “galaxy of lights”, the custom-made façade mesh modules incorporate 1,950 LED light points using iColor Flex LMX gen2 from Philips Color Kinetics. The flexible form factor of iColor Flex LMX gen2 allowed de Rossi enhance the perception of depth and three-dimensionality by mounting the light points both facing out, and toward the glass windows to create reflections. The façade mesh intricacy is further enhanced by additional layer of light washing the entire structure with ColorReach Compact Powercore from Philips Color Kinetics. The dynamic lighting harmonizes with the images on a high resolution screen and can be programmed to change color and intensity for many effects, including vente-privée’s signature color pink. The light points are small in size and unobtrusive during daytime in order not to affect the appearance of this work of art but bright enough at night to create a strikingly lit façade that can be seen from a long distance.

“Art needs to be at the center of the suburbs, where open spaces allow exposure to monumental pieces for all to see. Le Vérone, with its mesh façade which represents the calligraphy initials of vente-privée, VP.com, is the incarnation of this wish. The projections on its high-resolution screen, and the animation of the LEDs of this concrete mesh façade, will be seen daily by many residents and drivers on the main road leading to the Charles de Gaulle airport,” explains Jacques-Antoine Granjon, CEO and founder of vente-privée.

“Vente-privée wanted to be able to customize the lighting to specific events and so we programmed a set of sequences which may be easily modified at any time by the technicians at vente-privée,” explained Richard Brousse, Application Specialist at Philips Lighting.
With its Pucci de Rossi masterpiece and the exciting and spectacular lighting design created and implemented by Philips Lighting, Le Vérone has become the first private building in France to fuse connected lighting with architecture and art.

top
Leave your comment
No comments yet.
Lighting Directory
Videos
Activity Based Lighting in Offices
Flexible OLED light panel

Upcoming Events

Sep
29
Lights in Alingsås
It started in 1999 when students from HDK, Jönköping University and Gothenburg University gathered in Alingsås to experiment with different lighting designs for public buildings. The following year, the municipality entered into agreements with the Professional Lighting Designers’ Association
Oct
22
Guzhen International Lighting Fair
Dubbed as China's Lighting Capital, the city of Guzhen has over 20,000 registered lighting enterprises, including some 8,000 lighting fixture companies and 6,000 companies engaging in the manufacturing of lighting fixtures. Also as the host city of Guzhen Lighting Fair, Guzhen has the most comprehensive lighting value chain which meets overseas buyers' sourcing and other business needs.
Oct
27
Hong Kong International Lighting Fair (Autumn Edition)
Despite expectations to the contrary, since Donald Trump took office as the US President in January 2017, Sino-US trade relations have remained largely amicable, with many of his campaign pledges to get tough on China yet to come to fruition.
Nov
01
Professional Lighting Design Convention
This biannual Convention was created for the global lighting design market. Lighting designers, architects, researchers, universities, industry and clients use PLDC as a platform to meet, learn about the latest developments in lighting design, and discuss the future of the lighting profession. PLDC stands for high quality knowledge transfer and international networking opportunities.

New manufacturers