Chase the Dark 2015
THE THIRD ANNUAL GLOBAL LIGHT EVENT SWEEPS SOCIAL MEDIA
Social media was alight on 1 October 2015 as theInternational Association of Lighting Designers (IALD) hosted its annual global “Chase the Dark” event. Now in its third year, this international lighting movement gained momentum with more than 30 cities participating – up from 17 in first year in 2013.
Open to anyone for participation, this year’s lighting concept was simple: 1) Create a unique lighting display or lit effect using only the flashlight function of a mobile phone; 2) Snap a photo and share it with the world via any social media network using the hashtag #IALDchasedark; and 3) Watch as a wave of tweets, re-tweets, posts and comments brighten the globe one time zone at a time.
As the sun set westward across the globe from Sydney and Melbourne, Australia to the West Coast of the United States and Canada, more than 500 images were shared and more than 1,400 tweets were sent, resulting in over 2 million impressions on social media timelines across the globe.
Support from IALD India, the newest IALD region, came in strong, attracting over 300 participants from eight Indian cities including Bangalore, Chandigarh, Chennai, Delhi, Hyderabad, Kochi, Kolkata and Mumbai. The IALD Greater China region also delivered high participation with Beijing, Hong Kong, Shenzhen, Shanghai, and Taipei joining in on the social media movement. Enormous support also poured in from Canada, Europe and Mexico; and a tweet from a solo lighting enthusiast in Jamaica was a standout moment as we crossed over to the Americas.
In the past two years, IALD membership has grown by more than 40%, boasting more than 1,250 lighting practitioners in 54 countries. This annual global event serves as a means of bringing the lighting community together and keeping them connected. Chase the Dark revels in our members’ cultural differences and distinct design approaches while engaging everyone in an identical activity that celebrates the power of light.
The Chase the Dark program has been generously sponsored for the third year running by LIRC member acdc, a member of the Zumtobel Group.